April 23, 2012
The BeanCast 198: Specifically Targeted


Listen to the show.

Yesterday I joined The BeanCast for its 198th episode alongside some illustrious and fun folks: social media/digital director Chris Baccus of AT&T, vp marketing/social Jeremy Epstein of Sprinklr, and founder Joe Jaffe of Evol8tion. We covered a lot of ground, including:
  • The value of earned media (versus paid)
  • Advertising on The Olympics
  • Mid-roll advertising’s video virtues
  • Geofencing: is this THE YEAR?
  • Crowdsourcing with Starbucks
If you’re familiar with the show, you’ll know that at the end we also share the topics we’ll be watching this week. I’m watching the technology coming out of AT&T’s research department, which could make a lot of people happy but also pose a lot of problems for privacy to those being watched at a given point in time.
A prime example of this is the┬áThe Drive Safely iPad app, developed in tandem with AT&T and some Israeli developers (a lot of incredible tracking and identification tech is coming out of Israel right now). This pretty little beast enables parents to track their teens’ driving in real-time — great for parents, not so good for teens (although what do they know, their frontal lobes aren’t even fully formed yet).
Take a listen! You’ll dig it, I promise.