Serwer: But people love their cars. They have their stuff in their cars, the car seats for their baby, their Frisbees, their golf clubs—it’s their second home. People aren’t going to give that up, are they?
Andreessen: Ask a kid. Take teenagers 20 years ago and ask them would they rather have a car or a computer? And the answer would have been 100% of the time they’d rather have a car, because a car represents freedom, right?
Today, ask kids if they’d rather have a smartphone or a car if they had to pick and 100% would say smartphones. Because smartphones represent freedom. There’s a huge social behavior reorientation that’s already happening. And you can see it through that. And I’m not saying nobody can own cars. If people want to own cars, they can own cars. But there is a new generation coming where freedom is defined by “I can do anything I want, whenever I want. If I want a ride, I get a ride, but I don’t have to worry. I don’t have to make car payments. I don’t have to worry about insurance. I have complete flexibility.” That is freedom too.
Even for me, with each passing year, owning a car seems to be far more of a hassle than it’s worth — quite literally. Yeah, yeah, Silicon Valley bubble talk for now, perhaps. But I think this mentality will spread rather quickly in many areas of the country.
“Brand, user experience design, product design, marketing communications, PR, online advertising, etc. — what we’re seeing is an increased convergence of all these creative disciplines. It is not a matter of strategic choice, more a necessity: The truth is that today’s consumers demand that all these disciplines converge.”—Tim Leberecht “The New Brand Continuum” (via peterspear)
“It becomes immediately apparent, when we try to understand our fellow humans through research, that we are not rational creatures. But when it comes to making business decisions, research helps address that irrationality and increases our chances to succeed. And make no mistake: in a world where design makes or breaks success, all product design decisions are business decisions. Asking the right questions will lead to useful insights.”—Erika Hall “How Startup Culture is Killing Innovation” (via peterspear)
“We’ve done price elasticity studies, and the answer is always that we should raise prices. We don’t do that, because we believe — and we have to take this as an article of faith — that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.”—Jeff Bezos. “The 20 Smartest Things Jeff Bezos Has Ever Said” (via peterspear)
“Where the standard in-person, analog performances of flight attendants have the tendency to downplay, with a neutralizing tone, the underlying dangers that the safety procedures evoke, Chu’s video reaches an emotional peak (I get a viewerly frisson every time I see it) at the moment of real peril.”
“There are books full of great writing that don’t have very good stories. Read sometimes for the story… don’t be like the book-snobs who won’t do that. Read sometimes for the words—the language. Don’t be like the play-it-safers who won’t do that. But when you find a book that has both a good story and good words, treasure that book.”—Stephen King (via bookporn)
“I have never wanted to use the word ‘strategy’ to describe what we’ve done because that makes it sound terribly complicated and it’s not.”—Stuart Rose, former chief executive of Marks & Spencer. “Brand Strategy: Strategic simplicity" by Jonathan Cahill warc (via peterspear)
“But I would argue, for perspective’s sake, that the arc of a really literary work is precisely that it both intensely reflects, and simultaneously transcends the conditions of its making. I would say that is the difference between literature and other kinds of writing.”—Daniel Mendelsohn. Interview.
Hang around a workmate or a romantic partner long enough and you discover that while you’re terrible at remembering your corporate meeting schedule, or current affairs in Europe, or how big a kilometer is relative to a mile, they’re great at it. They’re passionate about subject X; you’re passionate about subject Y. So you each begin to subconsciously delegate the task of remembering that stuff to the other, treating one’s partners like a notepad or encyclopedia, and they do the reverse. In many respects, Wegner noted, people are superior to notepads and encyclopedias, because we’re much quicker to query: Just yell a fuzzily phrased question across to the next cubicle (where do we keep the thing that we use for that thing?) and you’ll get an answer in seconds.
“Holistic thinking between brand, product and service layers has never been so valuable…Brands, Products & Services have become so entwined it makes no sense to me to talk about them separately, or to build specific companies to serve just one aspect.”—Marc Shillum. Method Design. “Brands as Patterns” (via peterspear)
It is chilling, in fact, the similarity between alcoholism and good ol’ fashioned demonic possession, the kind seen in The Exorcist. Like the devil, an alcoholic just wants to hide in his room, curse God, puke on visitors, and die. Attempts to cast out either alcoholism or the devil get the same response: both demon and disease will deny they exist. And when exposed, both will try to make deals to survive, or threaten suicide, or lash out, or play dead. Alcoholism is well described as a sickness of the soul because it is in the soul that the alcoholic’s problem lies.